Vittorio Marzotto of Santa Margherita USA talks about his household winery forward of Nationwide Chianti Day.
Begin Your Personal Enterprise
Submit your electronic mail beneath to get an unique glimpse of Chapter 3: “Good Concept! How Do I Know If I Have a Nice Concept for a Enterprise?
3 min learn
Opinions expressed by Entrepreneur contributors are their very own.
Friday, September third marks Nationwide Chianti Day. Vittorio Marzotto of Santa Margherita USA sat down with Jessica Abo to share his household’s historical past, the winery and firm’s future and his recommendation for different family-run operations.
Jessica Abo: Take us again to the start. How did a love story encourage your loved ones’s enterprise?
Vittorio Marzotto: The household historical past began in 1935, when my great-grandfather, Gaetano Marzotto, dreamed of nature, individuals and expertise working in synergy and his dream got here to life when he started revitalizing an deserted land within the Venetian countryside that he selected as a productive soil for agriculture. It wanted reclaiming, so he put loads of effort into that, and he nailed it. Such an aspirational place may solely bear one title, his spouse’s title, Margherita, therefore the title Santa Margherita.
How has social duty and sustainability performed a job in your loved ones enterprise through the years?
Gaetano’s imaginative and prescient that we proceed right now was to respect the land for the standard of the product that goes into the glass and the individuals who work the land and who’ve the eagerness. In a couple of phrases, he was very dedicated to offering a livelihood to his workers and contributing to their high quality of life by constructing a hospital, a college and trip houses the place the staff may take their households to chill out and luxuriate in.
On the environmental aspect, we had been working with sustainable practices even earlier than the time period was created. We did issues like decreasing the extent of chemical substances within the vineyards and decreasing the CO2 footprint all through the glass manufacturing, from the container for the bottle to the precise bottle of wine. He constructed a manufacturing facility, a glass producer, a stone’s throw away from the vineyard.
How do you suppose individuals, nature and expertise play a job within the firm 86 years later?
Custom at Santa Margherita has at all times been on the leading edge of wine-making, however right now we actually wish to turn out to be a pioneer with regards to vitality financial savings with decreasing carbon emissions, in addition to water preservation. Photo voltaic panels enable the vineyard to be self-sufficient when it comes to vitality. We additionally constructed a biomass energy plant that recycles renewable vitality from the sediments of agriculture. We now have loads of practices in our wine-making: no chemical substances, no animal brokers. We now have water conservation methods within the area, within the vineyards and within the cellar.
Your loved ones determined to discovered Nationwide Chianti day. What did that course of contain?
You must apply initially to the Nationwide Day Calendar and write an essay on why you wish to have a nationwide day. It is vitally uncommon to get a seat on the desk. Solely 15 days are open yearly. We had been fortunate sufficient final 12 months to have Nationwide Chianti Day authorized. For the primary 12 months, and now yearly, on the primary Friday of September, we can be celebrating Nationwide Chianti Day.
You’ve got a number of relations who’re working for the corporate. What recommendation do you’ve for different entrepreneurs who’re working family-owned companies?
My recommendation is to speak with one another as a lot as you can. My household’s ardour, dedication, time and energy to work collectively are the important elements to our success. We always remember what our great-grandfather advised us relating to the imaginative and prescient and the rules that we should commit and sustain right now.