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How This Tequila Model Launched a Profitable Product on the Outset of the Pandemic


Mexican PGA golfer Abraham Ancer and Mexican entrepreneur Aron Marquez joined forces to create Flecha Azul Tequila.

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Two mates who share a love for tequila got here collectively and created a premium product to supply the world. 

Mexican PGA golfer Abraham Ancer and Mexican entrepreneur Aron Marquez joined forces to create Flecha Azul Tequila, which is rooted of their love for Mexican tradition. It is a tequila meant to get rid of the stigma that one of the best ways to devour tequila is with salt and lime. Actually, a high-quality tequila is supposed to be sipped. The corporate takes the care to offer the extra step to take away the pit of the piña, which is the a part of the agave plant that makes tequila bitter.

Whereas the corporate had 5 expressions of tequila able to launch in March 2020, the pandemic modified its plans very quickly as its launch get together and all occasions had been cancelled. Understanding they needed to pivot their advertising and marketing technique throughout their launch they created a brand new advertising and marketing technique that focussed on social media.

Tequila is the fastest-growing liquor on the earth, and making an attempt to carry a brand new tequila to market throughout a pandemic the place the aspect of contact, style and odor could be eradicated from the product launch made it troublesome to launch tequila within the conventional manner. To take a brand new tequila to market with out these essential parts could be a monetary danger to the brand new model.

Flecha Azul Tequila targeted on these three parts when bringing its merchandise to market:

1. Pivoting the advertising and marketing technique

A vital key in efficiently launching the brand new product to market throughout unsure occasions was the flexibility to pivot their technique rapidly and attain their clients by way of social media methods. The corporate was in a position to construct relationships with clients by way of social media engagement and demonstrating the quantity of care they’d for the shoppers.

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2. Managing manufacturing prices

With the fluctuating prices of agave, it was vital to handle the revenue line of the enterprise to make sure the prices don’t run too excessive and dip into income an excessive amount of. By watching the value of agave, shopping for at a lower cost was important to not lower into revenue margins an excessive amount of.

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3. Creating beneficial partnerships

Partnerships with eating places and suppliers are useful for selling your product and serving it to shoppers. The extra individuals are uncovered to the product, the extra probably they may turn into common clients. Guaranteeing you could have optimistic working relationships along with your companions helps make sure the visibility of your product of their eating places.

After a social media launch and having the product within the market for over a yr now within the states of Texas and Georgia, Flecha Azul Tequila is increasing to 48 extra states and Canada by the autumn of 2021.

Each motion you soak up your online business will have an effect on your backside line. For Flecha Azul Tequila, creating a brand new advertising and marketing technique with its company, Visionary Playground, helped make them a extra worthwhile and profitable enterprise. 

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