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Russell Westbrook, Chainsmokers be part of group pouring $13.5M into prebiotic soda model Poppi

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Poppi, a prebiotic soda model, closed $13.5 million in a Sequence A2 spherical and is on a mission to guide within the new class of “practical soda” by providing a better-for-you product that additionally tastes good.

The investor group consists of CAVU Ventures in addition to sports activities and leisure celebrities like Russell Westbrook, the Chainsmokers, 24kGoldn, Kygo, Halsey, Kevin Love, Ellie Goulding, Olivia Munn, Nicole Scherzinger, Chantel Jeffries, Bryce Corridor, Noah Beck, Josh Richards, Griffin Johnson and Blake Grey.

Husband-and-wife co-founders Stephen and Allison Ellsworth, former oil and fuel researchers, launched the soda in 2020 after Allison Ellsworth started having abdomen points about two years prior. She went to physician after physician with no definitive analysis and determined to take to the web to seek out some solutions. She not solely discovered that 80% of our physique’s immunity stems from intestine well being, however that she may help by therapeutic her physique via meals.

One of many meals that helped with the abdomen points was apple cider vinegar, however ingesting it straight on a regular basis turned troublesome for her. So she went into the kitchen and started concocting a drink that may assist her tolerate the vinegar and be tasty sufficient to drink usually.

What resulted was a drink that finally turned successful at a Dallas farmers market, which is the place the pair was approached to promote Poppi in Complete Meals Market. They then determined to give up their jobs and do Poppi full time, even gaining a deal from CAVU Ventures co-founder Rohan Oza on Shark Tank in December 2018.

Every can of Poppi consists of roughly a tablespoon of apple cider vinegar, glowing water, actual fruit and plant-based sweeteners combined right into a system that gives a stability of gut-friendly prebiotics identified to assist in digestion, immunity and glowing pores and skin.

The drinks retail for $2.49 per can and are available 9 flavors like watermelon, strawberry lemon, raspberry rose and orange. They’re accessible in over 7,500 retail areas, together with Goal, Safeway, Kroger, Publix, Complete Meals and Amazon.com.

Allison and Stephen Ellsworth, Poppi co-founders. Picture Credit: Poppi

Now the Ellsworths say they’re receiving feedback from customers who say Poppi has “modified their lives.”

“On the finish of the day, we’re placing out a product that’s wholesome and tastes good,” Allison Ellsworth stated. “We don’t wish to be a distinct segment well being product — that’s secondary to what we are attempting to do, nevertheless it’s a bonus that we get that, too.”

One other bonus is that throughout the practical soda class, which has grown 465% yr over yr primarily based on knowledge from analysis firm SPINS, the Ellsworths boast their annual development put Poppi within the No. 1 spot primarily based on four-week knowledge from SPINS ending June 13, 2021.

Previous to the spherical, the corporate was bootstrapped. Proceeds will probably be used to increase distribution, scale Poppi’s crew of fifty at present and advertising. The corporate relies in Dallas for now, however Allison Ellsworth stated the corporate is shifting its headquarters to Austin.

The corporate grew its income 550% yr over yr and the funding assists in giving Poppi a burn fee of 12 months and the flexibility to proceed in high-growth mode, Stephen Ellsworth stated.

Stevie Clements, chief model architect at CAVU Ventures and a member of Poppi’s board, stated through e mail that the corporate’s product, founders and development thus far have been the drivers for her agency to spend money on the corporate.

As well as, individuals are on the lookout for merchandise like Poppi that do extra for them, whereas intestine well being, specifically, is a extremely related class. The corporate’s means to “ship actual operate with unimaginable taste is not like something in the marketplace,” she stated.

“Soda is an enormous class ripe for disruption, and Stephen and Allison are an excellent crew with an genuine story that’s actually confirmed to resonate with individuals,” Clements added. “We’re excited by what Poppi has completed to date and really feel strongly {that a} better-for-you soda that tastes superb and presents actual operate can shake up the multibillion greenback soda class.”

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