SMEs in Mexico register a 100% improve in gross sales by the digital channel through the first half of 2021
For 34% of Mexican SMEs, on-line gross sales grew to become their solely supply of revenue through the pandemic.
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This text was translated from our Spanish version utilizing AI applied sciences. Errors might exist as a result of this course of.
The adoption of the digital channel by Small and Medium Enterprises (SMEs) in Mexico discovered an exponential power within the pandemic. In accordance with the Examine on On-line Gross sales in SMEs 2021, ready by the Mexican On-line Gross sales Affiliation (AMVO), in collaboration with GS1 Mexico , within the first half of the 12 months, these firms reported a 100% progress in gross sales generated by the digital channel, they usually anticipate on-line gross sales to signify 35% of all their gross sales by the top of the 12 months.
“ With the purpose of detonating methods and initiatives that promote digital commerce in Small and Medium-sized Firms, within the AMVO and GS1 Mexico we undertook the duty of growing the Examine on On-line Gross sales in SMEs 2021, which reveals a stabilization within the variety of SMEs promoting on-line; This demonstrates the necessity to proceed evangelizing, with out dropping deal with the necessity to proceed creating coaching areas, in order that an increasing number of SMEs in Mexico can be part of the digital ecosystem ” , says Pierre Blaise, basic director of AMVO.
For seven out of 10 SMEs, promoting on-line allowed them to digitize and be aggressive , whereas for 34% it represented their solely supply of revenue through the pandemic . Likewise, 3 out of 4 keep that promoting on-line allowed them to succeed in audiences that they thought-about out of their attain.
“Within the new regular, the secret for SMEs known as omnichannel, since 9 out of 10 Mexican firms promote their merchandise by the mix of bodily channels -stores, showrooms, factors of sale- and digital channels – marketplaces, supply apps and / or web pages-; This has allowed them to consolidate their digital transformation, focus their technique on new shopper habits and generate a memorable procuring expertise ”provides Juan Carlos Molina, Common Director of GS1 Mexico.
Though most of those firms (42%) have been promoting on-line for 2-5 years, 48% of SMEs began promoting on-line because of the arrival of the pandemic and a pair of out of 10 declare to have began their digital channel throughout 2021.
Concerning the profile of SMEs, it stands out that 58% promote on-line and 42% don’t promote by the digital channel . Of those who promote on-line, the bulk are concentrated within the Central space of the nation and the Valley of Mexico, and belong primarily to the meals and beverage enterprise (42%). 44% make use of 1 to five individuals, 38% as much as 30 individuals and 18% greater than 30.
The focus of commerce directed to the ultimate shopper throughout the digital channel is clear, since 61% stand out to stick to the B2C ( Enterprise to Shopper ) mannequin .
90% of SMEs promote by numerous channels, together with the Web ; 39% of its whole revenue comes from massive retail chains or distributors. Gross sales by e-commerce websites and social networks stand out, representing 21% of their whole revenue .
For SMEs that promote on-line, social networks are the commonest channel (85% use them) , adopted by their very own web sites (72%) and marketplaces and eRetailers (70%), being Mercado Libre (73%) and Amazon (54%) the multi-category websites they use essentially the most .
Logistics and advertising and marketing instruments
Now, by way of logistics and advertising and marketing instruments, the examine highlights that 77% of those firms have their very own warehouse and 38% have their very own transport, thus, 70% adhere to a logistics mannequin that features transport personal product by courier and parcel service ; nonetheless, they’re restricted to shut distances.
Among the many fundamental logistical challenges they face are excessive transport prices (56%) , transport harm (36%) and a decrease product value in comparison with the price of transport (36%).
Concerning the fundamental digital methods they use to strengthen their presence on the Web, they spotlight beginning or strengthening on-line gross sales (53%); maintain their digital presence up-to-date (52%) ; and strengthen its on-line gross sales channel (46%).
However, the normal methods centered on reinforcing the web presence which are carried out essentially the most are to diversify the provision of suppliers (39%); optimize operational processes (38%); and enhance the logistics technique (36%).
In relation to promoting, 69% depend on an official Fb web page; 54% guess on promoting on social networks; and 48% guess on an official web page on Instagram.
One other level to spotlight throughout the examine is that, till lately, the first step for SMEs that didn’t have a digital presence was to begin with social networks , subsequently, 43% think about them very simple to implement. In distinction, on-line exports (29%), promoting by digital occasions (28%) and thru final mile purposes (29%) are the channels with essentially the most problem to implement.
In relation to essentially the most used conventional promoting channels, phrase of mouth suggestions stand out (53%) ; presence at occasions (30%); and promotional advertising and marketing (29%), resembling participation in shops and activations.
The promotional instrument most supplied by SMEs is free supply (61%) , adopted by seasonal reductions (36%). In the meantime, essentially the most extensively supplied cost strategies are financial institution deposit (64%) and digital financial institution switch (63%).
Concerning the extent of preparation to promote on-line, 68% of SMEs think about that they’re absolutely or reasonably ready to promote on-line . Nonetheless, they think about that coaching have to be fixed, particularly in matters resembling on-line negotiation, KPI’s era, digital commerce and finance.
Lastly, SMEs that don’t promote on-line spotlight ignorance as a result of lack of time as the principle motive they haven’t explored the digital channel, however 74% categorical their willingness to take action through the the rest of 2021 .
Obtain the government abstract right here .