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The startup that emerged in quarantine and made historical past in Shark Tank Mexico

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Alejandro and Génesis grew to become producers of a black garlic.

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This text was translated from our Spanish version utilizing AI applied sciences. Errors could exist because of this course of.

Opinions expressed by Entrepreneur contributors are their very own.

In occasions of quarantine and social distance, many individuals managed to reinvent themselves, strive new issues or just relaxation and make a cease of their life. Of their case, Alejandro Rendón and Génesis Analy García tried to turn into producers of “ black garlic ”, a state of affairs that led them to Shark Tank México .

“We have been in quarantine, locked up by COVID round October, November of final 12 months [2020], and we realized that it was an excellent product for these occasions so that folks would realize it,” explains Alejandro in an interview for Entrepreneur in Spanish .

That is how “Curandero” was born, a model that just a little later would change its title to “Ajo Mexa”, because of the attraction felt by one of many sharks within the present that’s broadcast by Sony, in the direction of the previous.

What’s black garlic?

In keeping with a weblog put up from Farmacia San Pablo, it’s a meals that’s obtained from the fermentation of garlic that we usually know, at temperatures of fifty to 60 levels Celsius for 30 days. The manufacturing course of is carried out with humidity management and with out preservatives or different components.

“It’s a conventional white garlic, which undergoes a fermentation course of with managed humidity and temperature, the result’s black garlic… The fascinating factor about that is that it turns into a superfood. This product is 10 occasions extra highly effective than conventional white garlic, and its texture is easy and its style is bittersweet ”, explains Alejandro.

Picture: Courtesy of Shark Tank México.

In keeping with the entrepreneurs, this meals supplies “many well being advantages” and in an surroundings the place “everybody started to take higher care of themselves” it appeared apparent that this might be a superb product to supply.

“We noticed the chance to current it to Mexico in order that they might get to realize it, so that folks will strengthen their immune methods. And what higher than via a pure product ”, says the entrepreneur.

“With these occasions of pandemic persons are going to start out taking good care of themselves, that’s the concept we wished to assault ‘How are we going to start out strengthening our physique? How will or not it’s on this new regular? ‘ That is how Curandero happened, ”says Génesis.

What are the properties of black garlic?

Aside from not having the robust taste of conventional garlic, this meals is antioxidant, has a excessive content material of amino acids and zinc. Additionally, it’s attributed anti-aging properties, along with all the advantages which might be identified from conventional garlic.

The worth of this edible is larger than that of regular garlic. “A unfastened head prices you about 60/70 [Mexican] pesos, it is determined by the place you purchase it. Sure, it’s an costly product, since it’s gourmand, however what’s it value, sure it does. “There isn’t any doubt that the product is sweet,” says Alejandro.

That is actual?

“I had at all times wished to take part,” says Génesis when requested about how they obtained to Shark Tank México, which airs each Friday at 9:30 p.m. on Canal Sony.

“Earlier than all this I used to be already a fan of this system, I had seen it for a very long time and dreamed of being there, however I noticed it so unattainable,” says the entrepreneur.

After opening Curandero’s social media accounts and beginning to promote via that channel, they acquired a message on Instagram inviting them to take part within the sixth season of Shark Tank México. At first, the husbands didn’t consider this was potential. “We questioning Is it true? How can or not it’s potential if we’ve not offered greater than 5 luggage ”, says Alejandro.

Picture: Courtesy of Shark Tank México.

Historic pitch

On this means Alejandro and Génesis devoted themselves to gathering all of the documentation and knowledge obligatory for the present, by which they arrived asking for 350 thousand pesos for a 40% stake of their model and to their shock they managed to shut two offers, a incontrovertible fact that occurs by first time in Shark Tank historical past.

“Rodrigo provided us 350 thousand pesos, however for the acquisition of the title, with none type of participation. In different phrases, ‘you give me the rights to the Curandero model and I’ll pay you the 350 thousand pesos and it is over’, with out doing any enterprise, ”explains Alejandro.

Though Rodrigo Herrera didn’t wish to take part within the firm, Marcus Dantus and Marisa Lazo provided him 100 pesos for 40% in a completely different deal than Rodrigo’s. After speaking with one another, the entrepreneurs determined to take each alternatives: promote the model title and companion with Marcus and Marisa.

Picture: Courtesy of Shark Tank México.

Garlic Mexa

After transferring the rights to the primary title of their model, Alejandro and Génesis considered a brand new idea known as Ajo Mexa.

“We made this choice as a result of we wanted capital, we are actually beginning, that’s, we’re not included, we had not even made an bill, solely the deliveries we had, it was to buddies and acquaintances. All the things was closed, it wasn’t like you can enter the supermarkets at that second, every little thing was completely stopped, ”says Alejandro.

Now entrepreneurs wish to give attention to increasing their manufacturing, using extra individuals, advertising, increasing their enterprise, and merchandise derived from black garlic.

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